Small Business Success: Early Operating Hurdles

Attending A Trade Show? 2 Tips To Have A Successful Trade Show Booth

A trade show booth is a great way to advertise products and services to a large amount of people within the same building. If you are attending a trade show and having a trade booth at the show, you need to ensure that you have a successful booth. Below are two tips to help you do this.

Setting Up Trade Show Booth

First, consider the size of your trade show booth, which will be determined in the space that you rent at the event. You want the booth to be large enough in order to display your products or services but not too large for people to think it confusing.

If you are planning to do a display at your trade show, you will need more room. You may just want a table set up with a few of your products. Have an area where you can place free products to pass out. People love free items, and this may be all you need to entice them to your booth. You could give away things like pens, frisbees, t-shirts, and much more. Have these items available in an area where they are easily accessible.

You may want to consider using lights, bright signs, etc., to make your trade show booth look attractive.

Staffing Your Trade Show Booth

One thing that is important is hiring the right staff for your trade show. This will help increase the chances of things going smoothly for you. First, have a staff member who will stand in an area and greet people as they walk up to your trade show booth. The greeter should be upbeat and friendly. They could hand out flyers to give you extra advertising.

You should also hire transition staffing. The transition team takes over when the visitors get past your greeter. They can scan badges, answer questions the visitors may have, and much more.

You then need to hire experts who can speak with your visitors and answer any questions they may have. This is especially helpful if you sell electronic products, such as computers, tablets, etc. Experts can also demonstrate products for you if you have products like this. They can speak to your visitors in depth about the services that you offer.

Sit down and write out the qualities you want to see in a trade show booth staffing. There are also companies that can find temporary trade show booth staffing for you.