Small Business Success: Early Operating Hurdles

4 Reasons To Have Your Radio Station's Transmission Tower Painted

If you haven't have your radio station's transmission tower painted yet, it's time to schedule a painting appointment with your service provider. Here are just a few reasons to do so:

Save Money Over Time

One good reason to have your radio station's transmission tower painted is to make maintenance easy as time goes on. You won't have to deal with things like rust as often, which will save you time and money on repairs. Transmission tower painting will help reduce dirt, dust, and grime build up too so it needs washing less often, which will save you money on cleaning supplies and labor hours. Because the paint will protect the transmission tower overall, problems will be less likely to develop and you'll be less likely to have to pay for service calls.

Create a Disguise

Paint can be used to disguise your radio tower so people don't even notice that it is there. Transmission towers are never attractive as is, but a little paint and some accessories can transform your tower into a pleasant looking tree or a holiday decoration. Neighboring businesses would likely appreciate the disguise too, as the tower won't distract customers who are spending time on their properties.

Based on things like your exact location, the size of your radio tower, and surrounding attractions, the painting company you hire should be able to offer a variety of disguise options to choose from that will meet your needs and expectations in the coming years.

Improve Eye Appeal

Even if you decide not to disguise your radio transmission tower, painting it will help improve the overall appeal of your radio station's property overall. Whether you paint it red, green, yellow, or purple, the tower will serve as a piece of art that complements the other décor that is already incorporated into your landscape design. Your visitors and passersby will enjoy the scenery more and focus on your music instead of the way it's being transmitted to their vehicle, home, and portable, radios.

Promote Your Radio Station

You can gain some free advertising for your radio station 24 hours a day by painting your transmission tower the same colors as your station logo. When people see the tower, they'll be reminded of your radio station and inspired to tune in. And those who are not familiar with your radio station will get to know your logo colors every time they drive by the tower. So when they see your logo in the newspaper, online, and at events in your community, they'll better relate to your station and want to engage themselves in the entertainment you have to offer.